Gemma Lee ♡

When it comes to women's t-shirts it’s all about the silhouette! We’ve designed this women's short sleeve t-shirt with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized effortless look. This beau...

When it comes to women's t-shirts it’s all about the silhouette! We’ve designed this women's short sleeve t-shirt with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized effortless look. This beau...

When it comes to women's t-shirts it’s all about the silhouette! We’ve designed this women's short sleeve t-shirt with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized effortless look. This beau...

When it comes to women's tanks it’s all about the silhouette! We’ve designed this women's tank with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized tank effortless look. This beautiful women's ...

When it comes to women's tanks it’s all about the silhouette! We’ve designed this women's tank with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized tank effortless look. This beautiful women's ...

When it comes to women's tanks it’s all about the silhouette! We’ve designed this women's tank with a gorgeous boxy silhouette to give it the most divine drape on your body. Keep it slick with a true to size fit, or size up to give an oversized tank effortless look. This beautiful women's ...

Your end of season women’s online swimwear sale is here. This bikini top is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini top is made consciously with the planet in mind- made  from 100% recycled materials such as...

Dream of having matching beach days with your little ones?! Well now you can with Lollipop Land Rash Top. Your end of season kid’s online swimwear sale is here. This kid's rash top is here to make a statement. Bold in colour and design, our kids rash top  is designed for the endless Summer. T...

Dream of having matching beach days with your little ones?! Well now you can with Little Yellow Kombie Rash Top. Your end of season kid’s online swimwear sale is here. This kid's rash top is here to make a statement. Bold in colour and design, our kids rash top  is designed for the endless Su...

Your end of season women’s online swimwear sale is here. This bikini top is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini top is made consciously with the planet in mind- made  from 100% recycled materials such as...

Your summer crush is here. Our luxurious swimwear is made from 100% recycled materials such as abandoned fishing nets and other post-consumer products.Ethically made in New Zealand, we turn this durable, soft fabric into Gemma Lee staples, with athletic cuts mixed with powerful, bold colour palettes...

Your end of season women’s online swimwear sale is here. This bikini bottom is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini bottom is made consciously with the planet in mind- made  from 100% recycled materials s...

Your end of season women’s online swimwear sale is here. This bikini bottom is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini bottom is made consciously with the planet in mind- made from 100% recycled materials suc...

Your end of season women’s online swimwear sale is here. This bikini top is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini top is made consciously with the planet in mind- made  from 100% recycled materials such as...

Your end of season women’s online swimwear sale is here. This bikini bottom is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini bottom is made consciously with the planet in mind- made  from 100% recycled materials s...

Your end of season women’s online swimwear sale is here. This bikini bottom is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini bottom is made consciously with the planet in mind- made  from 100% recycled materials s...

Your end of season women’s online swimwear sale is here. This bikini top is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini top is made consciously with the planet in mind- made  from 100% recycled materials such as...

Your end of season women’s online swimwear sale is here. This bikini bottom is here to make a statement. Bold in colour and design, our women’s swimwear is designed for the endless Summer. This bikini bottom is made consciously with the planet in mind- made  from 100% recycled materials s...

The go to bikini top for all your ocean adventures. This bikini top does it all! With removable push up padded cups, this bikini top gives you the option to have extra padding and support, or to remove the padding for a second skin fit. It’s up to you! The Sandy Cheeks bikini top features adjus...

Citrus lime!? Yes please! The freshest swimwear colour of the season is here, and in bikini form! This bikini top does it all! With removable push up padded cups, this bikini top gives you the option to have extra padding and support, or to remove the padding for a second skin fit. It’s up to y...

Beautiful blooming coral gardens are what our underwater dreams are made of! This lush swimwear colour is sure to leave a mark!   This bikini top does it all! With removable push up padded cups, this bikini top gives you the option to have extra padding and support, or to remove the padding for a s...

The staple to your swimwear kit! Midnight skies is your black bikini for whatever the adventure is! This bikini top does it all! With removable push up padded cups, this bikini top gives you the option to have extra padding and support, or to remove the padding for a second skin fit. It’s up to...

Sippin on sunshine, dancing on waves? We have the perfect bikini bottom for all your ocean adventures! With just the right amount of cheek, Sandy Cheeks bikini bottom hugs you in all the right places, giving you that complete confidence when dancing through the waves. Even better, adjust it to your ...

Sippin on sunshine, dancing on waves? We have the perfect bikini bottom for all your ocean adventures! With just the right amount of cheek, Lime Light bikini bottom hugs you in all the right places, giving you that complete confidence when dancing through the waves. Even better, adjust it to your pe...